RecyclerDaily
Latest
adidas and H&M part of group launching Apparel Recovery Coalition
Home›Sustainability›adidas and H&M part of group launching Apparel Recovery Coalition
Sustainability·RecyclerDaily Staff··2 min read

adidas and H&M part of group launching Apparel Recovery Coalition

Apparel Recovery Coalition, backed by adidas and H&M, forms to address textile waste, impacting recyclers and waste management.

The Apparel Recovery Coalition (ARC), a new initiative supported by major brands including adidas and H&M, officially launched on September 30, 2026, aiming to develop scalable textile waste recovery solutions.

This coalition signals a critical shift in how large apparel companies plan to manage post-consumer textile waste, directly impacting global recycling infrastructure and waste export dynamics. Recyclers and textile processors must prepare for increased material streams and evolving quality demands.

Apparel Recovery Coalition Targets Circularity in Fast Fashion

The ARC, spearheaded by The Or Foundation, unites fashion industry giants to address the mounting global textile waste crisis. Its formation acknowledges the limitations of current linear consumption models and seeks to establish viable, circular pathways for apparel materials.

  • Founding members include adidas, BESTSELLER, H&M, and The Or Foundation.
  • The coalition focuses on developing infrastructure for collecting, sorting, and processing post-consumer textiles.
  • Initial efforts will prioritize materials from member brands, potentially expanding to broader textile waste streams.
  • The initiative aims to reduce reliance on textile waste exports to developing nations.
  • ARC plans to invest in innovation for fiber-to-fiber recycling technologies.

Shifting Textile Waste Management Paradigms

The ARC's formation represents a proactive industry response to increasing regulatory pressures and consumer demand for sustainable practices. By forming a unified front, these brands intend to standardize collection and processing, creating a more consistent feedstock for textile recyclers. This move could significantly alter the current landscape where a large proportion of discarded textiles ends up in landfills or is exported, often to countries ill-equipped to handle the volume and complexity of mixed materials. The emphasis on fiber-to-fiber recycling suggests a future where textile waste is viewed as a valuable commodity rather than a disposable byproduct, driving demand for advanced sorting and processing technologies.

What This Means for Recyclers

Textile recyclers and waste management operators face both opportunities and challenges. The ARC's commitment to developing recovery infrastructure promises a more stable and potentially higher-quality supply of post-consumer textiles. This could lead to increased investment in automated sorting, mechanical recycling, and chemical recycling facilities. However, it also means stricter material specifications and a greater need for transparency in material flows. Recyclers currently handling mixed textile bales may need to adapt their operations to meet the specific demands of brands seeking closed-loop solutions. Partnerships with ARC members could offer long-term contracts and capital for facility upgrades, but operators must demonstrate advanced capabilities in material identification, separation, and processing to capitalize on these new opportunities.

ShareLinkedInXFacebook