Advertising Policy

1. About Our Advertising

RecyclerDaily is an industry news publication serving professionals in recycling, e-waste, ITAD, and sustainability. All advertising is sold directly by RecyclerDaily — we do not use programmatic advertising networks. Every campaign is reviewed manually before going live.

We reserve the right to refuse, suspend, or remove any advertisement at our sole discretion, including after a campaign has started, without obligation to provide a reason.

2. Permitted Advertising

We accept advertising for products, services, and organisations that are relevant to our audience and consistent with our editorial values. Examples of permitted advertising include:

• Recycling equipment, machinery, and technology
• E-waste collection, processing, and ITAD services
• Commodity trading and scrap metal businesses
• Sustainability consulting, software, and reporting tools
• Industry events, conferences, and training programmes
• Environmental compliance and regulatory services
• Logistics and transport for recyclable materials
• Professional associations and industry bodies

3. Prohibited Content

The following categories of advertising are not accepted under any circumstances:

• Misleading or deceptive advertising — claims that are false, exaggerated, or likely to mislead consumers about a product or service.
• Illegal products or services — anything that promotes activity unlawful in the UK, US, or the advertiser's jurisdiction.
• Offensive or discriminatory content — material that is racist, sexist, homophobic, or otherwise discriminatory or hateful.
• Adult content — sexually explicit or suggestive material of any kind.
• Political advertising — campaigns promoting political parties, candidates, or ballot positions.
• Tobacco, vaping, and controlled substances — including related accessories or paraphernalia.
• Gambling — unless the advertiser holds appropriate licences in all relevant jurisdictions and has received our prior written approval.
• Get-rich-quick or investment schemes — financial products making unsubstantiated return claims.
• Malware or phishing — any creative or destination URL designed to harm, deceive, or exploit users.
• Greenwashing — unsubstantiated environmental claims that misrepresent a product or company's sustainability credentials.

4. Creative Specifications

All banner creatives must meet the following technical requirements. Banners that do not meet specifications will be rejected.

5. Editorial Separation

All advertising on RecyclerDaily is clearly separated from editorial content. Banners that imitate the visual style of our articles or editorial elements (fonts, layout, article card design) will be rejected.

6. Sponsored Content

In addition to banner advertising, we accept sponsored articles submitted through the advertiser portal. The following rules apply specifically to sponsored content:

• Topic relevance. Content must relate to recycling, e-waste, ITAD, metals, or sustainability. Off-topic submissions are rejected.
• No competitor bashing. Sponsored articles may not name or disparage competing companies.
• Factual claims must be substantiated. You are responsible for the accuracy of any statistics, figures, or claims in your submission. We may request a source before publishing and reserve the right to remove unsupported claims.
• Length. Submissions should be between 400 and 800 words.
• Mandatory disclosure. Every sponsored article is clearly labelled "Sponsored" on the article card and at the top of the article. This label cannot be removed, hidden, or styled to resemble organic editorial content.
• Editorial right to edit. We may edit submitted content for grammar, clarity, length, and tone to match house style. We will not alter the substance of your claims without contacting you first.
• No instant publish. Every sponsored article is reviewed by our editorial team before going live — the same approval process used for banner creatives.
• One free revision. If your submission is rejected, you may revise and resubmit once at no extra charge. If still unsuitable after revision, we will decline the submission.

7. Review Process

• All banners and sponsored articles are reviewed manually before going live. We aim to complete reviews within 24 hours on business days (Monday–Friday, excluding public holidays).
• If your submission is rejected, you will receive an email notification with the reason. You may resubmit a revised version — your queue position is held for banner campaigns.
• Repeated rejection of non-compliant creatives or content may result in suspension of your advertiser account.
• We may request changes to an approved banner or sponsored article if it is found to breach this policy after going live.

8. Performance Reporting

Impressions are recorded when at least 50% of the banner is visible in the reader's viewport for a continuous period. Clicks are recorded when a reader clicks the banner and is redirected to your destination URL. Both are deduplicated per visitor using cookie-based and IP-based frequency capping to reduce bot traffic and accidental repeat counts. Reported figures are provided in good faith but are not guaranteed to match third-party analytics tools.

9. Pricing & Payment

• Prices may change at any time. Once you book and pay for a campaign or sponsored article, your price is locked in for that booking — rate changes only apply to new bookings made after the change.
• Payment is required before review. Banner campaigns and sponsored articles enter our review queue only after payment is completed.
• No refunds. All payments are final and non-refundable, including if you cancel a campaign early, change your mind, or your creative is rejected and you choose not to resubmit. We reserve the right, at our sole discretion, to issue a refund or credit in exceptional circumstances — this is not a guarantee and does not set a precedent for future requests.
• Resubmission is free. If your banner or article is rejected, revising and resubmitting it does not require additional payment — this is separate from a refund and does not affect the no-refund policy above.

10. Advertiser Responsibilities

• You are solely responsible for ensuring your advertising and sponsored content complies with all applicable laws, regulations, and codes of practice in your jurisdiction and ours.
• You warrant that you have all necessary rights, licences, and consents for the creative materials and content you submit.
• You agree to indemnify RecyclerDaily against any claims, losses, or expenses arising from your advertising or sponsored content.
• You must notify us immediately if your campaign creative or sponsored article links to a destination that changes in a way that would breach this policy.

11. Changes to This Policy

We may update this Advertising Policy at any time. Existing campaigns are subject to the version of the policy in effect at the time of booking. New submissions after a policy update are subject to the updated policy. We will endeavour to notify registered advertisers of material changes by email.

12. Contact

For questions about this policy or to discuss an advertising requirement not covered above, contact us at [email protected].